Real Japanese Matcha

Green Tea / Fake Matcha

The top picture is how Real Japanese Matcha Powder looks after just adding water and before whisking. Notice the deep bright green color compared to the picture below. Real Matcha powder, no-matter the quality, has a bright green color. The bottom picture is green tea powder and water. The bottom picture is what Americans are drinking and it’s what everyone is buying in stores/online and labeled as “Matcha from Japan.”

Real matcha also tastes and smells completely different than green tea powder. Real Matcha has a rich earthy taste with only a slight bitterness. Green tea can be very cheap and grown in many different countries around the world. Real Matcha is only made in Japan. However, Japan also produces many types of Green Tea so US companies can import green tea much more cheaply than Matcha and still claim it’s from Japan.

Another problem people have when buying matcha, is that American companies package low-quality green tea powder into plastic pouches saying they are “Organic” and “Japanese Matcha” and “Ceremonial Matcha.” Japan doesn’t make Organic Matcha for Japanese people because matcha that isn’t organic, tastes much better, and because Japan’s extreme standards for food safety and cleanliness makes it unnecessary. Tourists whom visit Japan can find English labeled matcha powder with a JAS (Japan Agricultural Standards) Organic label because some Japanese companies made this matcha for tourists only and sold in the high-traffic tourist areas. Only tourists in Japan request Organic Matcha and that’s why the labeling is in English. Organic matcha always has a much stronger bitterness taste than non-organic matcha.

The term “Ceremonial Matcha” was not created in Japan. Other countries created this term as a way to describe the highest quality matcha powder. However, as more and more companies sell Matcha around the world, everyone uses “Ceremonial” to describe their matcha—even if it’s fake or low-quality.

Real Japanese Matcha that is the highest quality, is only sold in 40g or 30g packages. The reason for this is because real matcha should be consumed within 1 month after opening it. All Japanese matcha producers understand this and adhere to the same standards of maintaining the highest level of freshness for the consumer.

All of the fake matcha products sold in supermarkets and online, go unnoticed because very few people have actually tasted Real Japanese Matcha in the US. Real Matcha is extremely difficult to find in America. People think they are getting the extraordinary health benefits of matcha but actually, they are only drinking low-quality green powder (bottom picture).

At Flair Kitchen, you get the highest quality and best taste made in Japan matcha powder, exactly how the manufacturer intended with zero modifications and peak freshness. We are a Japanese owned company so we want to offer the best quality and best tasting matcha powder that Japan has to offer. We are proud of the matcha we offer because we have tried most of the matcha in Japan and we know what’s popular amongst Japanese matcha drinkers. All of the Highest Quality Matcha producers in Japan, have been in business for over 100 years and they want to control the quality, freshness, and purity of their Matcha Powder. That’s why they will only sell to Japanese businesses and they aren’t eager to expand to other countries. The Matcha powder we offer at Flair Kitchen is produced by a 158-year old company (Est. 1867) located in Kyoto, Japan.